I worked with the owner of Ocean’s Grace Yoga, Julie Lombardo, to create the brand identity design for her new yoga business. The New York-based studio is rooted in gentle movement, mindfulness, and meditation.

The vibe is clean, and modern with a hint of flow/movement.

The characters combined with wavy lines in the secondary marks loosely mimic a figure with arms stretched out.

This identity is super versatile and can be used in a variety of applications.

Services Carried Out

• Creative Direction
• Brand Strategy
• Brand Development & Design