LIGHT a candle and help SHINE the light on mental health.

“Be the Light” is a heartfelt & creative project. Founder, Karen, scours flea markets & tag sales for vintage vessels and then repurposes them into hand-poured candles. These unique gems are sold in hopes to shine a LIGHT on mental health awareness, and the need for more programs and resources.

25% of sales are donated to local mental health organizations in Grand Rapids that directly impact those who need it.

The primary mark is a blend of vintage & contemporary and could appeal to all age groups. The light icon/hint of sparkle is gender-neutral and could represent a glowing aura, and/or light from within. Friendly, Smart & Aspirational.

The brand could live well in a high-end boutique or an aspirational retail shop like Anthropologie, or  Whole Foods. “Uniquely Made, Just like You” is beautiful, and encapsulates the mission of the project, and compliments “Be the Light” nicely. I thought it deserved to be featured alongside the name.

To learn more and purchase a candle, visit the “Be the Light GR” Instagram page