LIGHT a candle and help SHINE the light on mental health.

“Be the Light” is a heartfelt & creative project. Founder, Karen, scours flea markets & tag sales for vintage vessels and then repurposes them into hand-poured candles. These unique gems are sold in hopes of shining a LIGHT on mental health awareness, and the need for more programs and resources.

25% of sales are donated to local mental health organizations in Grand Rapids that directly impact those who need it.

The primary mark is a blend of vintage & contemporary and could appeal to all age groups. The light icon/hint of sparkle is gender-neutral and could represent a glowing aura, and light from within. Friendly, smart, and inspirational.

The brand could live well in a high-end boutique or an aspirational retail shop like Anthropologie, or  Whole Foods. “Uniquely Made, Just like You” is beautiful, encapsulates the project’s mission, and compliments “Be the Light” nicely. I thought it deserved to be featured alongside the name.

To learn more and purchase a candle, visit the “Be the Light GR” Instagram page