Mithaier reimagines traditional mithai and brings it into modern day.
“Going to Indian weddings and events, I noticed that there was always a clear separation between Indian sweets and American Desserts at each event.”
“Why not bring the best of both worlds together?
And from that tiny seed, Mithaier was born.”
-Sandhya Pathak, founder
I worked with Sandhya, founder or Mithaier on the brand development and packaging for Mithaier which launched in July of 2017. The brand focus is modern, with a subtle nod to it’s Indian roots — Contemporary, positive and uplifting.
Services Carried Out
- Brand Strategy
- Brand Development
- Brand Standards
- Business Cards
- Packaging Design
- Wedding Customization
“As someone who's worked with several designers and found that many push their own agenda to grow their portfolios, Amy's desire to truly understand her Client's needs & challenges is a breath of fresh air. She works to strategically tackle the design challenge at hand and is a true partner throughout the entire design process. Amy is professional, thorough, and doesn't miss a detail.”
“For Mithaier, Amy's ability to strike the right balance between Indian & American design elements for our branding & packaging was amazing. She helped me turn my vision into a reality!”