John & Kira’s new packaging needed to appeal to a wide audience, from the thoughtful fancy-food lover to the impulsive farmer’s-market shopper. Ease of assembly (for busy holiday rushes) was just as important as the way the boxes looked. For the chocolate lover, the new design reflects the artisanal, handcrafted aesthetic of John & Kira’s. For the chocolatier, the system of boxes is versatile and can be efficiently assembled and shipped during busy seasons (so time can be better spent making mouth watering chocolates).
Notably awarded for Packaging Design by the AIGA 365: 30 (2009) design competition
Awarded by The Dieline as “One of the top 100 packages of 2013.”
“The thoughtfulness of the details speaks to the product’s handcrafted individuality.”
"Studio AG has been a trusted creative partner and friend to John & Kira’s for almost a decade. Amy’s strategic vision and detailed design solutions have elevated our brand in a tremendous way. Our packaging has become a strong facet of the J&K brand – speaking directly to our target market. And our catalogs continue to resonate with our customers, and attract new ones each year.”