photo by Matthew Gorrek

photo by Matthew Gorrek

Interview with Amy

How long have you been working in the Graphic Design field?

Over 15 years. I’ve had the privilege of working at award winning design firms. I branched out on my own and formed Studio AG in 2007. Studio AG operates as an offsite design department and partners with small businesses to provide them with strategic, thoughtful design that facilitates growth for their business.

What types of business do you work with?

We work primarily with fancy foods, gift & lifestyle companies. We welcome the opportunity to work with businesses in other categories provided it’s the right fit.

What types of clients do you work best with?

Usually our clients have been in business for a couple of years. When then come to us they are ready to step up their design strategy. Our clients recognize that graphic design is an integral part of business for them. And they know that investing in good design is essential in growing their business.

Who are your clients?

Currently, we have ongoing client relationships with:
Choopie in New York City
John & Kira’s Chocolates in Philadelphia
Galison in New York City

What type of work to you do?

Logo and Identity design
Brand Expansion
Product Naming
Specialty Packaging design
Print Design
Mail order catalogs
Promotional Collateral
Fine Stationery Product Design
Website Design

How are you different from other design firms?

I am immersed in every project I do… from initial conversation with the client through production. Because most of my clients stay with me for years, I become extremely invested in the success of the brands I work with. With my senior level of design experience, I am able to envision the big picture and strategic direction of a project. And also focus on the small details and nuances of the typography and composition – the things that made me fall in love with the design process.

Do I always get to work with you?

Yes. I work very closely with all of my clients. I build a creative team based upon my clients needs but I will always be the point person.

What is your process?

  1. Intake: Meet with clients to talk about project via skype or in person.
  2. Incubation: Research ⋅ Concept ⋅ Strategy phase
  3. Design Phase
  4. Refinements Phase
  5. Production Phase
  6. Release of artwork
  7. Post production follow-up

What is the lead time for developing a brand identity?

3–6 weeks

What is the lead time to develop a system of packaging?

8–12 weeks

This is a big investment for me, what will be the return?

  • Growth in you business
  • You will feel more confident in your company
  • Brand loyalty from your customers
  • Amongst your competition, you will stand out
  • Increase in profits

How do you determine your pricing?

Based upon our expertise, and our clients budget, and the industry’s standards, we create estimates on a project basis, each one is unique.

I’m in! What are the next steps?

Tell us about your project!
Prior to our call, please fill out our project questionnaire to give us a sense of your business and what you are looking to achieve.